Perfect Home is a weekly payment retail store, and a business with big plans for the future. So we needed to create an ‘idea that sells’ to ensure a big response for their marketing investment.
Weekly payment stores had previously existed on the high street. Perfect Home now had something more to offer – as well as shopping in store, people could shop online to buy the perfect things for their home.
Introducing “It’s got to be perfect Home” using a lovable feline character to showcase the things people wanted for their homes, making sure they knew exactly where to go to get them, and that they could pay weekly.
As simple, branded communication goes…it’s puuurfect.