this is your land

Pretty much everyone has heard of Poundland. However, while the brand has evolved a lot in recent years, people’s perception of it hasn’t — with many deciding it just wasn’t for them. To encourage the nation to rethink, we invited them to pay us a visit. Under the banner of ‘this is your land’, we encouraged them to discover a land where great style, great stuff and great prices rule. We welcomed them to try our culinary delights, local fashion and sumptuous interiors. We even created our land’s very own flag. This irreverent idea continues to go from strength to strength.

Summer 30 sec AV

Winter 1 30 sec AV

Brand guidelines

Great prices radio

PJs 10 sec AV

Spectacular view radio

Team engagement

Rip off Britain radio


Milk 10 sec AV

Gift 10 sec AV

Winter 2 30 sec AV

Homewares 10 sec AV


Store activation

Light & Gonks 10 sec AV