what’s new

This idea has helped a village cricket club in Cheshire beat the mighty Aussies! The world’s biggest wickets sculpture at Toft Cricket Club has overtaken a 50-year-old record held at the Don Bradman Oval in New South Wales. It’s all designed to raise awareness for Toft Cricket Club and their fundraising drive for a new pavilion. Open to the public all summer, until the bails are burned in November to create the world’s biggest ashes.

This is something completely different for the outdoors category. A campaign showing no people and very little time actually outdoors! We all spend too much time cooped up and no-one knows this better than Billy the bird. Living in a cage isn’t much fun, but look what Billy did when someone left his door open. Where did he decide to go first…? GO Outdoors of course to Discover Freedom.

Anyone from Germany will tell you that one of their nation’s most popular holiday destinations is Denmark. Why…? Because they can go by car, which means they can take their beloved “hund” along too. Introducing Otto, a dog who’s looking forward to his family holiday in a Danish property through Novasol. But will they make it there this year…?

Here’s our first work for cottages.com. They have c.20k holiday homes in the UK and every single one is unique. So if you find one you like, jump on it before someone else does! This campaign knocked it out of the park on System1.

Rolling off the back of a hugely successful digital ‘price comparison’ campaign we created for Poundland, comes new work that further cements our idea of ‘making every pound go further’. The campaign launches nationwide 15th March with 30 and 10 second TV spots, digital activity, OOH, a whole bunch of radio ads and instore POS. 

Check out our new price comparison campaign for Poundland. The ads (we shot these and more in a day) set out to demonstrate how Poundland really does make every pound go further. It’s also a great demonstration in the power of having a creative idea that can stretch across different messaging strands and channels for greater compound effects. Which is all about making every pound go further as our wonderful Poundland client would say!

In the ultra-competitive world of summer holiday advertising after Christmas, it’s so important for brands to be easy to recall. That’s what we’ve seen with our first work for Hoseasons. Branded searches shot up from day one delivering a YOY increase of 27% in bookings. Looks like lots of lucky people will be able to “Say Hi to Hoseasons” this summer.

We’ve welcomed new client Hoseasons to driven!

They have more UK holiday lodges, cottages, parks and boats than anyone else, so we’ll be working together to elevate the brand to a place in peoples’ minds that reflects this market leading position. Watch this space…

There are many things professional decorators don’t agree on; like the best breakfast butty, what music to listen to at work and so on. However, following extensive research, we found perhaps the only opinion that most of them shared — there’s no better paint than Crown Trade.

Armed with this gem, we created a playful, digital-first idea that targeted the nation’s painters and decorators. The campaign also included a series of radio commercials and some big, bold OOH.

It’s take a friend fishing month, so Fishing Republic ambassador David Seaman decided to drag old footballing pal Paul Merson down to the beautiful River Wye for an introductory session. Anglers love online content, so filming this day was the perfect way for Fishing Republic to engage fishing’s 3M strong community. In a hugely successful day Paul managed to show he’s the Magic Man on a riverbank, just as much as a football pitch.

Strong seasonal content makes all the difference in outdoor retail. So, these light-hearted camping videos for GO Outdoors with Julia Bradbury should go down a storm this summer. As President of the Camping and Caravanning Club there’s no-one better to provide top tips and answer the question on every camper’s lips “What’s better…a pole tent or an air tent?” Take a look to find out for yourself.

Great ideas are able to flex and accommodate ever-evolving messages. Our new bright and cheerful CarShop campaign is testament to that. It continues the brand’s reassuring home of good carma thinking, but this time we’re celebrating those that make it all possible and the customers who love it so much.

The work firmly establishes CarShop as the place to go for a stress-free, car buying experience and spans everything from social, digital, radio, AV, web, POS and internal comms.

Having created a new brand purpose for Crown, we also wanted to bring it to life on the latest Walls & Ceilings packaging.

To do so, we worked alongside four super-talented illustrators who each gave us their interpretation of what our brand purpose could look like. We then narrowed four designs to one absolute belter (produced by Abi Langridge) and rolled it out across a range of 80+ colours.

In a world where paint packaging can lack personality, we gave it to Crown in spades.