what’s new

It’s take a friend fishing month, so Fishing Republic ambassador David Seaman decided to drag old footballing pal Paul Merson down to the beautiful River Wye for an introductory session. Anglers love online content, so filming this day was the perfect way for Fishing Republic to engage fishing’s 3M strong community. In a hugely successful day Paul managed to show he’s the Magic Man on a riverbank, just as much as a football pitch.

Strong seasonal content makes all the difference in outdoor retail. So, these light-hearted camping videos for GO Outdoors with Julia Bradbury should go down a storm this summer. As President of the Camping and Caravanning Club there’s no-one better to provide top tips and answer the question on every camper’s lips “What’s better…a pole tent or an air tent?” Take a look to find out for yourself.

Great ideas are able to flex and accommodate ever-evolving messages. Our new bright and cheerful CarShop campaign is testament to that. It continues the brand’s reassuring home of good carma thinking, but this time we’re celebrating those that make it all possible and the customers who love it so much.

The work firmly establishes CarShop as the place to go for a stress-free, car buying experience and spans everything from social, digital, radio, AV, web, POS and internal comms.

Having created a new brand purpose for Crown, we also wanted to bring it to life on the latest Walls & Ceilings packaging.

To do so, we worked alongside four super-talented illustrators who each gave us their interpretation of what our brand purpose could look like. We then narrowed four designs to one absolute belter (produced by Abi Langridge) and rolled it out across a range of 80+ colours.

In a world where paint packaging can lack personality, we gave it to Crown in spades.