be with the best
When it comes to breakdown cover, people look for one thing above all else — reassurance. They want to know they will get to where they are going, whether that’s a road trip, a shopping trip or just heading to work. As the market’s premium provider, we used the brand’s iconic yellow AA van to demonstrate the warm protective glow that all members benefit from.
Combined with our ‘Be with the Best’ line it left non-members under no illusion as to the quality service they are missing out on.