this is the ONE

Pretty much every dieter has dieted before. And failed before. What they craved more than anything was to find a diet that actually flippin’ worked.

Building on the brand’s name, we created ‘This is the One’ — an idea that took a refreshingly honest approach to people’s reasons for dieting. Whether they wanted to lose weight for a special occasion, or for a healthier lifestyle, ‘this is the One’ became the answer they were hoping for.

Little black dress radio

Little black dress 30 sec AV

Consultant activation

Mirror radio

Consumer press

Nicest things radio


Customer magazine