home of good carma

Let’s be honest, car-buying isn’t always the fun it should be. In order to help CarShop destress the whole process, we created ‘home of good carma’. It was an idea that played on the positive vibes associated with traditional good karma, to allow us to highlight the brand’s many benefits. But this idea was way more than just a marketing campaign, it introduced a whole new brand philosophy; one which gave every member of staff a mantra to live up to each day.