home of good carma

Let’s be honest, car-buying isn’t always the fun it should be. In order to help CarShop destress the whole process, we created ‘home of good carma’. It was an idea that played on the positive vibes associated with traditional good karma, to allow us to highlight the brand’s many benefits. But this idea was way more than just a marketing campaign, it introduced a whole new brand philosophy; one which gave every member of staff a mantra to live up to each day.

TV – Choice, Value, Service


Confidence – Radio

CarShop brand guidelines

Comfortable – Radio

Brand characters

Choose – Radio

TV – Choose how to buy



Showroom activation


Team engagement