It wasn’t that long ago that the nut milk market didn’t exist.
Now, it’s worth over £75m and still growing massively.
As one of its pioneers – this was great news for Blue Diamond – as all the hard work was paying off.
But as with any seismic growth category – it attracted more interest and competition.
Rather than see this as a problem, it presented us with a great opportunity to further differentiate the brand from the noisy sameness of the rest of the market.
So our next planned phase kicked in, building on the brands credentials as being the only almond drink that actually grows its own almonds and all that entailed.
This did raise a few questions about the others.
Which, in the process, helped to grow the brand further.