With a brand name like webuyanycar.com, everyone and their aunt could work out what they did. The trouble was, no-one had a clue why they should consider selling their car with them.
This was a market where most people were locked into the same behaviour pattern – they either traded in their car, or sold privately. End of.
We needed to interupt these deeply entrenched behaviour patterns with an idea that gave people credible and intelligent reasons to change the way they sold their cars forever.
So we set about unpicking the past – a combination of planning and consumer insight led us to “The UK’s Favourite Car Buying Service.” It’s a direction which has reframed the brand for the future, giving everyone, aged 18 to 80, a good reason to sell with webuyanycar.com
The results? Over 5 years of significant brand and business growth, with over 1 million customers and rising. Beep beep.