TopCashback is a no brainer. Buy all the stuff you usually buy – just buy it via the TopCashback website, and get money back. No catches or strings attached.
The problem for TopCashback was that people weren’t aware of the brand, despite having being on TV. What they desperately needed was a cleverly branded campaign. With an idea that didn’t rely heavily on ‘cashback’ which has become a very generic term across lots of different businesses.
The answer was to push ‘Top’, with an entertaining branded idea that delivered a clear and motivating benefit.
The effects? More web traffic and more active purchasing from more people.