Perfect Home is a weekly payment retail store, and a business with big plans for the future. We needed to create an ‘idea that sells’ to ensure a big response.
Introducing “It’s got to be Perfect Home” and Percy the cat! He’s a lovable brand character that, like our target audience likes his home to look perfect. In our national TV led campaign Percy makes sure the audience knows exactly where to go to get the things they need for their home and that they can pay weekly.
As simple, branded communication goes…it’s puuurfect.