The greeting card market has changed dramatically. Things that used to matter to card buyers, like product quality, have been replaced by the ability to personalise your card and order instantly online.
Hallmark needed to offer all this and more to stand out and start to build share.
We revealed an insight that’s apparent in almost every home – one person in each house is responsible for the card buying for the whole year. And it’s usually mum, who has quite a lot on her plate already. Our idea offered the dream for every mum – never forgetting anyone’s birthdays, simply by using Hallmark’s online reminder service.
The work increased traffic by over 90%. That’s a result worth remembering!