Vimto has been around for a long time. A few years back it was treading water, which didn’t really fit with the ambitions for the brand amongst the team at Vimto Soft Drinks. We started working with them to develop a plan that would really start to accelerate its growth.
After uncovering what we needed to do in order to unlock the hidden potential in the brand, we then set about developing a strategy that would bring this to life in a relevant and distinctive way. So…Seriously Mixed Up Fruit was born.
Since the idea was launched, the Vimto brand has grown from £30m to £80m, making it one of the fastest growing soft drinks brand in the UK.