Helping people “make the link”

Every year around one million new boilers are installed in the UK. That’s a huge market which is mostly made up of local independents, who generally sell themselves on the basis of distress – because really, no-one thinks about buying a boiler until they need one.

We needed to make Help-Link stand out from the competition by highlighting all of the advantages a new, more efficient system could deliver.

Communicating these benefits in a simple and engaging way is persuading more and more people to make the link and get a new boiler installed by Help-Link, the boiler specialists.

In fact, Help-Link has installed over 20,000 boilers already this year, and signs are looking good for growth.