Getting inside the mind of the car buyer

Buying a car is the second largest purchase people ever make. So it’s fair to say that the used car market is a very competitive place – local, regional and national businesses literally tripping over each other shouting ‘buy me buy me’.

We developed an idea with Carcraft that tapped into how car buyers actually feel at this key time, then rolled it out into numerous channels. It really struck a chord and improved web visits, footfall and sales significantly.

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