Tooth enamel erosion is a growing issue, driven ironically, by more people eating and drinking healthier fruit based food and drink. But how do you sell a product that repairs a problem that you can’t see, to an audience that is disengaged? Simple.
Involve them in an interactive test that raises awareness of the problem, whilst presenting a compelling solution.
Despite being outshouted by bigger brands with bigger budgets, our for Biorepair work cut through and delivered a disproportionate level of success relative to spend.