giving packaging more purpose
Having created a new brand purpose for Crown, we also wanted to bring it to life on the latest Walls & Ceilings packaging.
To do so, we worked alongside four super-talented illustrators who each gave us their interpretation of what our brand purpose could look like. We then narrowed four designs to one absolute belter (produced by Abi Langridge) and rolled it out across a range of 80+ colours.
In a world where paint packaging can lack personality, we gave it to Crown in spades.