There are many things professional decorators don’t agree on; like the best breakfast butty, what music to listen to at work and so on. However, following extensive research, we found perhaps the only opinion that most of them shared — there’s no better paint than Crown Trade.

Armed with this gem, we created a playful, digital-first idea that targeted the nation’s painters and decorators. The campaign also included a series of radio commercials and some big, bold OOH.