this is the ONE

Pretty much every dieter has dieted before. And failed before. What they craved more than anything was to find a diet that actually flippin’ worked.

Building on the brand’s name, we created ‘This is the One’ — an idea that took a refreshingly honest approach to people’s reasons for dieting. Whether they wanted to lose weight for a special occasion, or for a healthier lifestyle, ‘this is the One’ became the answer they were hoping for.