The “daily deal” market has seen phenomenal growth. Initially the market grew like crazy and the players took what looked like the easy option and simply sold deals rather than building brands. This made everything look a bit…well…generic.
We wanted Wowcher to arrive with a bang. So we created a campaign with its very own language, putting the brand right at the heart of it.
And it’s working a treat. Wowcher is going great guns, increasing customer numbers by a factor of ten, whilst the established market leaders have lost share. Catapulting Wowcher from a regional presence to a number two position in the market on a national basis. WOW!