The world of frozen food was starting to look a bit flat, which was mainly down to lack of innovation and investment across the sector. Consumer perceptions towards Findus meant that this was a brand feeling the decline more than most. In a nutshell, people had lost their appetite for Findus.
We worked with the Findus team to create a whole new category of resealable frozen ready meals, supported by a communications plan that brought back the warm, positive values that were once associated with the brand. The activity acted as a catalyst for driving trial and building a category which previously didn’t exist. Which encouraged consumers to start loving Findus again.