GO Outdoors is the UK’s largest seller of outdoor goods. But this is a brand that relishes a challenge – they wanted to climb higher and grow the business even more. They were already advertising on TV, but the brand just didn’t seem to be cutting through enough.
We worked with the client team to put a strongly branded idea at the heart of GO’s campaign, accompanied by a ‘can’t get it out of your head’ music track.
The results were immediate, achieving a huge uplift in sales and more than double the awareness of their previous campaign. A full econometrics modelling project revealed an impressive return in investment too.
And as for the GO Outdoors brand, correct brand attribution is higher than it’s ever been. It’s all systems GO!