driven has won the Encore and Applaws pet food brand accounts following a competitive pitch.
The brands, which are available in 43 countries worldwide, are owned by MPM Products.
MPM regularly features in the Sunday Times Fast Track 100 listings, with its most recent entry in 2014 being awarded for the company’s international growth.
The agency’s first work will focus on the Encore brand, which is sold through major grocery retail channels.
Commenting on the win, Nick Brookes – Managing Partner at driven said –
“We’re absolutely delighted with the win. It’s remarkable what MPM have created with their brands and the success they have achieved to date. We are really enjoying working with the team to create ideas that sell – which, given the power of the product propositions, shout out for a real clever simplicity in their execution. So the fit is perfect”.
Commenting on the appointment, Julian Bambridge – Managing Director at MPM added –
“In the end it was an easy choice for us. driven have given us the confidence to be really challenging and we believe we have created some breakthrough work. I am very much looking forward to working with the driven team for some time to come. There definitely is creative life in the North West“.
The agencies first work for Encore will launch in February, with a new TV commercial.
The spot was directed by Marc Ingham through Chief Productions, with media planning and buying from Carat Manchester.