How daring to be different drove Euro expansion

Dare 2b is a relative youngster in the mountain clothing market, the other mountain brands having established themselves over years, decades even. So…not ones to shy away from a challenge, we set about taking on the big boys.

By talking to the audience using a completely different tone of voice to the competition, we set ourselves apart and our trade and consumer ads got noticed. Helping the client team at Dare 2b build a brand that’s a serious contender.

In its short life Dare 2b has expanded right across Europe and grown in value at a rate that is well in advance of the old guard. This has even been recognised by the Queen who gave Dare 2b a special award for enterprise. Not bad for an ankle biter!

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